A representation of the XR Studios team as stylised 3D avatarsA representation of the XR Studios team as stylised 3D avatars

About XR Studios: Extended Reality Services

Discover more about XR Studios, our XR development company, and how our XR applications and immersive experiences deliver real impact.

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A woman wearing a VR Headset looking up at a Virtual Reality space scene

Our Unique Position

At XR Studios, we are passionate about transforming how businesses, training providers, educators, and creators engage with technology. As a leading XR development company, we specialise in providing extended reality services that encompass every aspect of immersive technologies. From concept to execution, blending innovation with hands-on expertise, our mission is to push the limits of what’s possible through virtual reality development, augmented reality, and mixed reality solutions.

  • XR product development and custom-built immersive experiences.

  • 3D modelling and photogrammetry services for realistic content creation.

  • SCORM-compliant eLearning solutions for scalable XR training.

  • Virtual production facilities for full-cycle project delivery.

One of the key differentiators that sets XR Studios apart is our ability to offer end-to-end extended reality services and studios. Our holistic approach, combining an expert team, cutting-edge immersive technology, and state-of-the-art virtual production facilities, provides a real advantage, managing every stage of your project under one roof, ensuring seamless collaboration, creative control, and impactful results.

Our Team

Dedicated professionals driving cutting solutions and innovation through XR and immersive technologies.

A 3d Avatar of Peps Circelli, XR Studio's Managing Director

With 20+ years in digital across client and agency roles, Peps has led work for global brands including Workday, Mercedes‑Benz, Meta, Pfizer, BBC, Diageo, Chase Bank, and Unilever. As head of XR Studios, Peps ensures his team delivers XR solutions and immersive experiences that drive tangible business transformation. Acting as the “voice of the client,” Peps zeroes-in on each organisation’s unique pain-points and challenges, to ensure every XR Studios project delivers outstanding quality, clear value, and measurable impact.

Fun Fact

Peps has a small role in the feature film “Sex, Drugs, Rock & Roll,” directed by Mat Whitecross and starring Andy Serkis and Ray Winstone.

Peps Circelli

Managing Director

Dedicated to crafting XR solutions that inspire, engage, and deliver real business impact.

A 3d Avatar of Andy Martin, XR Studio's Lead Experience Engineer

With 12+ years in education, Andy has shaped new creative talent through VFX and games development. As the Lead XR Experience Engineer at XR Studios, he brings the same drive for innovation to cross‑industry projects. Combining technical mastery with creative vision, and leads the development of immersive experiences that push XR boundaries, from education and healthcare to marketing and more. Whether on stage or behind a headset, Andy is a driving force in making the future of XR a reality.

Fun Fact

You might have seen Andy on your TV in the Department for Education's Get into FE Teaching campaign.

Andy Martin

Lead XR Experience Engineer

Expert in developing cutting-edge XR solutions that push the boundaries of technology and creativity.

A 3d Avatar of Maria Rooke, XR Studio's Project & Accounts Coordinator

Maria is Projects and Accounts Coordinator at XR Studios, keeping operations running smoothly behind the scenes. With a Chemical Engineering degree from the University of Aberdeen, she brings analytical precision and sharp problem‑solving to XR production. She manages communications, coordinates workloads, and ensures complex, fast‑moving projects hit deadlines. Known for being calm under pressure and a no‑nonsense approach, Maria gets the job done, and makes sure nothing slips through the cracks.

Fun Fact

Maria has played the violin for over 15 years and plays in a local community orchestra.

Maria Rooke

Project & Accounts Coordinator

Skilled in coordinating projects to ensure timely delivery and exceptional quality in every aspect.

A 3d Avatar of Harriet Dye, XR Studio's Experience Engineer

Harriet holds a BA (Hons) in Fine Art. Fascinated by technology, she explores hybrid art, UI/UX design, and creative coding alongside traditional methods. Her interdisciplinary practice adds visual and conceptual depth to XR, crafting immersive environments that are intuitive and impactful. As an XR Experience Engineer at XR Studios, Harriet helps shape the artistic direction of projects across industries, blending artistry, design and usability to enhance user experience and storytelling.

Fun Fact

Harriet explores the wonders of creative coding, through audio-reactive visuals, generative art, algorithmic drawing, data visualisation and kinetic typography.

Harriet Dye

XR Experience Engineer

Dedicated to promoting our innovative solutions and connecting with clients across diverse industries.

A 3d Avatar of Michael Doggett, XR Studio's Experience Engineer

Michael is an XR Experience Engineer at XR Studios with a Level 5 qualification in Creative Media Development and five years’ experience in 3D asset creation for XR. Skilled in hard-surface and organic modelling, he’s proficient in Autodesk Maya, ZBrush, and Substance Painter. His fan projects show a dedication to quality and a perfectionist streak. Known for being cooperative, he values teamwork and brings creativity and good humour to every project.

Fun Fact

Michael carries his 3D artistry beyond the screen—spending his downtime painting and expanding an ever-growing collection of finely detailed wargame miniatures.

Michael Doggett

XR Experience Engineer

Dedicated to promoting our innovative solutions and connecting with clients across diverse industries.

A 3d Avatar of Oliver White, XR Studio's Experience Technician

Ollie is an XR Experience Technician at XR Studios with a passion for cars and photography. He supports the team and clients across creative and technical spaces, working hands-on in immersive rooms, studios, the motion capture suite, digital discovery spaces, and VR environments. His work spans filming, video editing, running VR lessons, and room setup for digital sessions. Friendly and practical, he helps others get the most from cutting-edge tech and is a key member of the team.

Fun Fact

Oliver blends his passion for classic cars with a talent for photography, spending many weekends at shows capturing these vintage machines through his lens.

Ollie White

XR Experience Technician

Dedicated to promoting our innovative solutions and connecting with clients across diverse industries.

Careers at XR Studios

We are regularly on the look out for the best talent to join our team. We seek talent for roles like XR Developer, Experience Engineer, 3D Modelling & Motion Artist, eLearning & SCORM Specialist, Marketing & Events Coordinator, and New Business Lead.

Careers at XR Studios

While we currently have no active job opportunities, at XR Studios the door is always open to new talent. Drop us your CV.

At XR Studios, you’ll find a space where innovation meets collaboration – from building immersive experiences to pushing the boundaries of what’s possible with XR. Whether you're into design, development, or strategy, we’d love to hear from you. Let’s create the future together.

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Explore Our Demos

Step inside real-world examples of how virtual reality development, augmented reality, and mixed reality solutions can transform XR training, engagement, and performance across industries.

Virtual Reality (VR) Port Evacuation Demo

Delivering emergency evacuation training at a live port site is logistically complex, resource intensive and poses safety risks for both the trainers and trainees. We were tasked to create a solution that was completely safe, offered the same quality of training and was not dependant on access to the physical environment.

View Video

Augmented Reality (AR) Interactive Menu Demo

Here we crafted an immersive augmented-reality dining app for retail, which upon scanning a menu’s QR code, instantly projects a lifelike 3D model of your chosen dish onto the table, letting you examine it as if it were right in front of you. Interactive hotspots reveal each ingredient’s origin, and offer perfectly paired sides and drinks.

View 3D Model

SCORM eLearning Fire Safety Demo

Maintaining high levels of fire safety awareness in the workplace is essential, yet conventional training methods can often feel repetitive and fail to engage staff. To improve both participation and retention, we required a solution that was interactive, adaptable, and capable of assessing understanding in a meaningful way.

View eLearning

Request a Demo

Interested in a personalised demonstration tailored to your organisations business requirements? Contact us to schedule a demo session and we'll guide you through our products and services, showcasing how XR and immersive solutions can help you achieve your goals.

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A VR headset in XR Studios's Xtended Reality Studio

Proof in Numbers –
the XR Impact

At XR Studios, we’re transforming how businesses and educators use immersive tech. These stats show XR’s impact – from higher engagement to greater efficiency.

Market Growth

The global extended reality market is projected to reach $197.3 billion by 2030 at a CAGR of 23% (Coherent Market Insights). 1

Enhanced Learning Retention

VR training can improve knowledge retention rates by up to 75% compared to traditional methods (PwC). 2

Effective eLearning

Organisations using SCORM-compliant eLearning solutions for onboarding see an 80% increase in new-hire engagement (Brandon Hall Group). 3

Cost Reduction

Companies utilising virtual production techniques can reduce costs by up to 50%, enhancing project efficiency (Deloitte). 4

Supporting Your Journey

At XR Studios, we harness the power of extended reality to create meaningful impact. Let’s partner to explore new possibilities.

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